That’s a wrap on our 2024 Goldfish Owners Celebration! Last month, Goldfish franchisees, franchise leadership team members, vendor partners, and brand ambassadors packed their bags and landed in sunny Arizona for a few days of collaboration, networking, and celebration.


With the goal of getting our franchisees together while staying true to our Core Value of Celebrating!, we opted to spice up the classic annual conference a few years ago. We launched our Annual Owners Celebration in 2022 to create a place where franchisees could share information and reflect on the last year while keeping the celebration at the forefront of the event.


Owners from across the United States and Canada attended the two-day event in Scottsdale, where they participated in a general session where Goldfish leadership, brand partners, and franchisees spoke. Panelists shared about the importance of empowering team members and the power of providing a Golden Experience for members and employees alike. After the morning’s session, franchisees were invited to kick back, relax, and reflect on their accomplishments from the past year at the incredible resort pool, filled with great company and a lot of sun! We ended Day 1 with a themed dinner and happy hour, where everyone could come together over a great meal to chat about their wins, learnings, and plans for the future.


Day 2 was the perfect time to embark on activities that each individual had an interest in, whether it be taking on our CEO, Chris, in a round of golf or serving up a little friendly competition on the pickleball court. The agenda for the day was completely free up to the discretion of our franchisees so they could enjoy the resort and each other’s company before heading off to our annual awards celebration.


As we do each year, we had the opportunity to award selected franchisees with our Core Value Awards as well as recognize our Rookie of the Year and School of the Year. Prior to traveling to Arizona, we pulled together our Franchise Team to better understand how each of the nominees was doing in every aspect of their business – from staying on track with submitting and implementing marketing plans to providing a Golden Experience in their schools. It’s never easy to narrow down our nominees when our system is full of incredible people who are doing great things in their communities, but we love highlighting and celebrating our winners and hope it encourages others to adopt some of their best practices in their own markets.


For each of our Core Values, we award franchisees that live by these values day in and day out.. Whether that be going above and beyond to provide WOW! Customer Service, or working incredibly hard to get Extraordinary Results on their scorecards, we want to take the time to award and celebrate them.


Our western-themed awards dinner rounded out our trip. Franchisees enjoyed an old-fashioned photo booth, mechanical bull and incredible DJ that made the night one to remember! Owners left rejuvenated and ready to take back new ideas to their schools.


Being a part of the Goldfish Swim School brand isn’t just owning a swim school; it’s being part of a brand that values and celebrates all the accomplishments they make along the way. Reach out to our Franchise Development Team to learn more about franchising opportunities!